Is marketing loosing over IT ?

Waiting for 12 months for any IT project is over. By taking the matter into your own hands, you’ll ship something in 3 months. You’ll eventually get fired, but at least you’ll be proud 👇 Digital transformation projects put so much pressure on IT teams that their workload is overwhelming…

Back in 2012, I was working as a technical project manager with multidisciplinary teams (hardware, software and mechanical). I had to write a lot of interface control documents to help them coordinate actions. 10 other project managers were also writing these documents But each one of them was using different…

As an entrepreneur, I’ve been job-hopping for the better and for the worst. Starting as an engineer with no sales or marketing skills was … a struggle. Yet, I am loving it. Why ? I always loved learning new things and sharing my perspective on key takeaways with my business…

I worked more than 10 years in big companies. Over the years, I saw that most people complained about the lack of communication and silos everywhere. They think the management is at fault, and never realize they are part of the problem. To be honest, it took me quite a…

Don’t count on your CIO to create value with digital, you’ll kill the company while IT costs going through the roof and landing nowhere. Digital transformation of organizations confused everyone, so we all went to CIOs to listen to them. It’s a mistake : it is not the duty of…

Designing product roadmaps focusing on client’s problems instead of features helped me rethink priorities. When building a product, it’s easy to loose track of what’s important to the client. When you focus on the job to be done, you reach product market fit faster. Unfortunately, most people think about features…

What’s inside a digital agency toolbox ? At Netsach, we use a handful of tools to build our client’s digital platform. Let me give you a tour : For the design phase we use : Notion (capture ideas and organize tasks) Figma (mockups and prototypes design) iPads Pro (+ pencil)…

Last months were intense at work and I’ve been ordering my lunch on Uber Eat or Deliveroo to save time. I usually eat in 15 min, drink coffee and get back to work. A few weeks ago, as I was ordering a pizza from a place nearby it got me…