CIOs and CMOs shouldn’t work together, they have opposed goals
Don’t count on your CIO to create value with digital, you’ll kill the company while IT costs going through the roof and landing nowhere.
Digital transformation of organizations confused everyone, so we all went to CIOs to listen to them. It’s a mistake : it is not the duty of the IT department to create value, this role belongs to the strategic marketing team.
The mission of the CIO is to support and protect the company while the CMO’s mission is to take risks.
Creating value requires speed and agility
The business dynamic is not the same than the engineering dynamic. We are talking days vs months. Remember that a good plan violently executed now is better than a perfect plan executed next week.
Marketing teams know that trends, clients needs, service usage are moving at a fast pace.
Agile software development won’t save you
Everyone fell for the agile/scrum fallacy. Where is the value creation ? Taking months to build a customer portal that no one will use is pure loss. Too many projects are built so far from clients that they are doomed from day one.
Any methodology will do as long as you avoid working in caves.
Considering the Time to Market is the way to go
Your marketing team job is to identify where the value is and how much is there. Think of oil exploration but without the tremendous costs of building platforms. Now, what’s the fastest way to extract this value before anyone else ?
Forget about 6 to 12 months development plannings, the dynamics you’re looking for is in weeks.
Anticipate major push backs
CIOs don’t want to be set aside and miss the opportunity to grow their department. Individual interests are completely misaligned and I can count on one hand the clients having a peaceful relationships with their IT department.
Creating value through digital transformation is not an engineering job.
Overcoming the challenges by thinking creatively
You already know the how to overcome these challenges yet deep dive you ignored them.
There are low/no code solutions which reduce the distance between the idea and the end result. There are also numerous ways to outsource, from partnering with startups to relying on digital business-oriented agencies.
Innovation and value creation are your main priorities
The journey will not be easy but it is worth it. Your company’s future depends on it.