Lead gen for non-salespeople

How can you capture more leads using your expertise ?

Filling the top of your sales funnel help you select the best clients for your business. This way, you create more value and increase your operating margin.

I struggled for years understanding what to do.

I had convinced myself I was not a salesperson

Discussing this with fellow entrepreneurs, I discovered I was not alone :

• « I don’t like to reach out or seem salesy »
• « We tried outsourcing the lead gen but it didn’t work »
• « Outside of word-of-mouth, I don’t know what to do »
• « We spent thousands on adwords for nothing »

There is a better way where you’ll feel way more confident.

Here’s how.

Step 1 : Identify and give a custom tool you use daily

What tool can bring value for your clients ? A spreadsheet ? Slides on your methodology ?

You have something you can share that will help your client in their journey. Re-purpose the tool so it is easily usable by anyone.

Step 2 : Distribute, publish everywhere

Nobody will look for what they don’t know. Help your client find your gift.

Distribute using your LinkedIn profile, your website, any relevant social media by framing the problem solved :

« Struggling with …., look, we built this free tool you can use ».

Step 3 : Show how to use it

Create posts, live session, meetups, any event to show how to actually use the tool.

Learning new things takes time : You need to remove any friction left by explaining and showing the process and the results.

Doing these 3 steps requires no sales skill. You are helping people with your skills.

But it is just a teaser on what you and your team can actually do for clients.

Let them contact you.